Shana Hallmeyer

Versatile, high-energy Art Director with extensive experience designing interactive digital solutions. Passionate about excellent art direction and design that is thoughtful, meaningful, provocative at times, clear and inspiring. Key strengths include conceptual visual design, motion, product launches, branding, photography, advertising, social media and a firm understanding of today’s interactive capabilities. Experienced at keeping creative teams running smoothly by mentoring and motivating fellow designers, keeping an eye on business and tech requirements, and facilitating healthy communication between stakeholders.

Apple

Art Director

2018 - Present

• Conceptual design

• Interactive visual design

• Motion design

• Prototyping

I have over 6 years at Apple and have launched over 108 pages as a Senior Visual Designer and 20 pages as an Art Director on apple.com. From conceptual design to prototyping, my unique knowledge allows me to quickly produce exceptional work for this strong and inspiring company. With recent projects like MacBook Air, Mac Studio, MacBook Pro we continue to push forward the best brand in the world.

Ruti

Art Director

• Web design

• Branding

• UX/UI

San Francisco-based Israeli fashion designer, Ruti, wished to take her brick and mortar success online. As the Art Director, I directed, designed, reviewed the website for the Ruti brand and products. I took the tenets of her business and applied it to an online shopping experience: simple, elegant, and comfortable. The art direction took a minimalist approach featuring clean lines, generous use of space, and oversized photography as the focal point.

Sign in UI.
Product page.
Gift card UI.
Product page mobile.
Buy flow mobile.

Sam's club

Senior Visual Designer

• Conceptual design

• Modular interactive design

• Social media

As one of the biggest retailers globally, Sam's Club sets some massive sales goals. Our design team plays a crucial role in delivering top-notch visual designs that keep customers hooked on social media, captivated by our eye-catching emails, and eager to visit our website, stores, and exciting sales events.

I crafted landing pages, social assets, events, in-store advertising and emails that really captured the essence of our partner brands. The goal was to create visual parody that ties everything together across different campaigns. It's all about finding that perfect visual harmony that resonates with our audience and keeps them engaged.

Seasonal marketing campaigns.

I've had the fantastic opportunity to work closely with both the marketing and merchant teams. Together, we brainstormed and brought to life some incredible visual solutions for our multi-million dollar seasonal marketing campaigns. It was all about creating designs that not only caught the eye but also drove sales and made a lasting impact on our customers.